ONEUP is a fashion brand rooted in Living Wellness, aiming to integrate movement into everyday life. It focuses on balance between body and lifestyle, exploring a natural and sustainable approach to wellness—where movement becomes a continuous way of living rather than a specific function or moment.

Located in Shenzhen Luohu MixC, the site features full-height glazing and an open spatial scale. We sought to activate this transparent façade to amplify the brand’s energy, shaping an undefined place—an athletic playground belonging to ONEUP.

ONEUP is driven by an instinct to move freely upward. In this project, we merged athletic function, fashion expression, and a playful digital spirit into a spatial language that conveys an active, healthy, and optimistic lifestyle.

We defined the spatial axis as a “Playground of Energy.” Rather than a conventional retail store, it is a wearable playground—where approaching life with playfulness becomes a source of strength. Here, visitors can touch, feel, and immerse themselves in ONEUP’s playful energy.

Athletic elements were abstracted and embedded in a lighter, more approachable way. Training and competition are translated into tangible spatial cues, allowing the spirit of movement to enter daily life with ease and openness.

The space is defined by warmth and playfulness. Warm wood materials, layered compositions, and rhythmic assemblies create movement, allowing vitality to flow within a structured yet playful environment.

We aim to turn shopping into an exploratory, game-like experience. The space becomes more than a backdrop for retail—it is an adventure of movement, style, and joy.